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Highlights:
- Kia launches FIFA World Cup 2026 Hero Film that highlights the journey of the next generation players to step into the biggest stage of football through the Kia OMBC Cup
- At major tournament locations, the stadium fan experience and FIFA Fan Fest activation allow fans to enjoy football, mobility and sharing.
- Dedicated shuttle service in Los Angeles and Vancouver will further enhance the journey of fans as part of Kia's extended mobility support
Kia Corporation (Kia) has announced the launch of the FIFA World Cup 2026 hero film and a series of fan engagement activities. As FIFA's official mobility partner, Kia aims to create a memorable experience for fans around the world, bringing its campaign message.
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FIFA World Cup 2026 is a global stage where Kia is redefining how fans connect through football and mobility. Through bold and immersive experiences, They are bringing their brand vision "Inspiration Connects Us All" to life while creating deeper, stronger connections that go beyond mobility and resonate around the world. -Kim Min-soo, Executive Vice President and Head of Global Brands & CX, Kia Corporation shared there thoughts.
How does the Hero Film showcase Kia's vision for the FIFA World Cup 2026?
With the opening of the FIFA World Cup 2026 tournament, Kia's represents an important milestone in the brand's global campaign. Kia's Official Match Ball Career (OMBC) program and Kia OMBC Cup 2026— An initiative that brings young players around the world to FIFA World Cup 2026— the film captures the journey of the next generation of players stepping into the biggest stage of football. It depicts moments of anticipation, nerves and excitement, showing how these emotions mark the beginning of a new chapter filled with opportunity and inspiration. Through this storytelling, Kia underscores its commitment to empowering the next generation and is advancing its long-term vision of the FIFA Partnership.
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How does Kia engage with fans during the FIFA World Cup 2026 tournament?
As FIFA World Cup 2026 is underway, Kia will launch the "Inspiration Connects Us All" campaign at major tournament touchpoints, including stadiums in the host country and fan zones in major cities:
|
Activation |
Location Type |
Host Cities |
Operating Schedule |
|
Stadium Fan Experience (SFE) |
Official match venues |
LA, Dallas, Kansas City, Seattle, Philadelphia, Vancouver, Mexico City (7 cities) |
Match days only; opens approximately 3 hours prior to kickoff (4 hours for select matches) |
|
FIFA Fan Fest (FFF) |
City centers |
LA, Dallas, Kansas City, Philadelphia, Vancouver, Mexico City (6 cities) |
Operates throughout the tournament, with select cities following tailored schedules |
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Kia's fan engagement booth will have an event designed to celebrate the tournament and deepen fan connections:
· Custom Player Card Experience: Fans can create customized player cards featuring themselves in national team uniforms. Player cards created between host cities are displayed in real time on the LED screen of the Kia activation site, allowing fans to connect and share experiences with each other across locations.
· Country and city themed vehicle display: Kia cars wrapped in custom designs inspired by participating countries and host cities.
· Tri-Net Themed Architecture: A shared experience where fans interact and enhance Kia's core message that inspiration is driven by connectivity.
How does Kia help visitors with mobility at the FIFA World Cup 2026?
Kia will operate a dedicated shuttle service in Los Angeles and Vancouver during the tournament as part of its mobility support for FIFA World Cup 2026. The service provides seamless transportation between major fan locations while enhancing the overall fan journey through an integrated brand experience:
· Los Angeles: 50 vehicles including Telluride, Carnival and EV9
· Vancouver: 20 vehicles including Carnival, EV9 and EV5
Shuttle experience also incorporates the theme of the FIFA World Cup2026 display into customer journey, turning mobility into an immersive brand touchpoint. In addition, as Fifa's official mobility partner, Kia will also support broader tournament operations by deploying a total of 660 vehicles in the United States, Canada and Mexico, including Telluride, Sportage, Carnival, Sorrento, K4, K4 Hatchback, and Niro and Sonet models.
What is Kia's partnership with FIFA?
Kia has been the official partner of FIFA, the world football governing body since 2007. As the organization's official mobility partner, Kia will provide transportation, autonomous driving technology and future mobility services at FIFA's global events and tournaments until 2030.
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